Augustine Medical Case - 2849 Words

AUGUSTINE MEDICAL, INC. The Bair Hugger Patient Warming System Winston Rivero MK 4900 Prof. H. Barksdale October 16th, 2012 Industry Analysis: †¢ Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ââ€" ª Warmed hospital blankets ââ€" ª Water-circulating blankets ââ€" ª Air-circulating blankets and mattresses ââ€" ª Thermal drapes ââ€" ª Infrared heating lamps ââ€" ª Partial warm-water immersion ââ€" ª Increased room temperature o Internal Warming ââ€" ª Heated and humidified air†¦show more content†¦| |leggings) | | | |Air-Circulating Blankets |Safe, lightweight |Products not widely found in the U.S. | |Average Price $4,000 |More effective than hospital blankets | | | |and water-circulating blankets | | Trends Analysis: †¢ The Bair Hugger Patient is designed to control body temperature of postoperative patients and to treat hypothermia experienced by some patients after operations. o Medical research states that 60-80% of postoperative patients experience hypothermia. †¢ The firm projected that 1 system would be sold per 8 postoperative recovery room beds. Exhibit 2 |Number of Postoperative Beds |Number of Hospitals |Projected Unit Sales |Projected Sales (# of | | | | |hospitals x Unit Sales) | |7-11 |1,281 |1 |1,281 units | |12-17 |391Show MoreRelatedAugustine Medical Case Study1763 Words   |  8 Pagesheater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical, Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However, there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to their competitors’ products. S.WRead MoreAugustines Medical Case Analysis Essay1761 Words   |  8 PagesAUGUSTINE MEDICAL, INC. CASE ANALYSIS THE BAIR HUGGER PATIENT WARMING SYSTEM I. 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